SYBAss’ activities

revolve around three primary fields of interest: promotion, regulation and professionalism.

SYBAss facilitates communication between its members, current and potential future superyacht owners and the wider industry. It supports members’ activities through cooperation with major event organisers and innovative concepts such as The Superyacht Life campaign.

Making events work

There are numerous yacht shows around the world, some of which are more successful and relevant than others. Leveraging on many years of experience, careful analysis of the market and the number of members wishing to attend, SYBAss currently supports and cooperates with only four leading shows around the world.

Maximising returns on members’ promotional investments and optimising their exposure, SYBAss has successfully arranged dedicated exhibition areas at the heart of these shows. Members are clustered in so-called The Superyacht Life areas, surrounded by the beautiful vessels they have built. This ensures that clients know where they can find the leading yacht builders to get acquainted or to discuss and realise their ideas. SYBAss also provides additional services for members and their VIP guests, such as all-access tickets, dedicated lounges, a limousine service, a tender service, and exclusive evening events.

Monaco Yacht Show

Is the world’s premier superyacht show with no fewer than 120 superyachts on display. The show features superyachts up to 120 metres and with a yearly increasing average length which currently stands at 46.63 metres.

Nearly all SYBAss members exhibit their latest superyachts at this show. They can be found in the two main areas: the central T-jetty and at the Quai des États-Unis.

Dubai International Boat Show

Is the leading boat show in the Middle East, traditionally an important market for the superyacht industry. In cooperation with the organisers, SYBAss created The Superyacht Life area at this show, too; this includes elegant on-water chalets for exhibiting members surrounded by the yachts.

The heart of this area is The Superyacht Life VIP lounge, which at the most recent show was kindly set up by Greenline Yacht Interior to exclusively serve members and their guests.

Fort Lauderdale International Boat Show

Is the largest on-water boat show in the world. In close cooperation with its organisers, SYBAss created The Superyacht Life area here devoted exclusively to members’ endeavours to present themselves collectively at the heart of the show. Surrounded by their latest yachts on a floating pontoon, members offer current and potential superyacht owners a dedicated place to find the finest builders of superyachts. This space also accommodates an invitation-only evening event for distinguished guests. Throughout the show guests of members are transported in style by the dedicated VIP tender service between the Hilton Fort Lauderdale marina, offering valet parking, and The Superyacht Life area at the heart of the show.

Marine Equipment Trade Show (METS)

Is the most prominent business-to-business trade show in the yacht industry. While the abovementioned yacht shows bring together current and future superyacht owners with builders, the aim of this exhibition in Amsterdam is to allow builders to meet industry suppliers. The rapidly expanding Superyacht Pavilion is the primary area where equipment and parts for superyachts can be found. In cooperation with the organisers, SYBAss offers its members services like a dedicated meeting room with full catering

The Superyacht Life

SYBAss members have launched a unique collective campaign to promote the unrivalled lifestyle that their products offer to owners. The target group are Ultra High Net Worth Individuals who are capable of purchasing a superyacht but have yet to consider doing so. Under the banner of The Superyacht Life, this groundbreaking collective business-to-consumer promotion includes:

A luxury biannual lifestyle magazine called 71%

Named after the percentage of the earth that is covered in water and waiting to be explored on board a superyacht. This subscription-only publication contains original articles on luxury lifestyle elements such as travel and art that already attract UHNWIs.

Thesuperyachtlife.com website

Captures the glamour, excitement and creativity which superyachts bring to the life of their owners. It collects and publishes photos by those already engaged in the superyacht life in order to inspire those that are not.

The website also features detailed profiles of the individual member shipyards and their distinguishing characteristics.

The List

Is the campaign’s second publication, which presents the member yacht builders and provides insights into what makes each of them distinctive and unique. Throughout this publication there are also contributions from people who ensure that a superyacht is far more than just an extraordinary asset